Growth

Growth with purpose

Building on experience. Strengthening capabilities. Preparing for strategic leadership.

01Current capabilities

The skills I bring

Six professional strengths supported by my experience.

Professional strengths · 6
01

Emotional Intelligence and Interpersonal Communication

Building relationships through empathy, self-awareness, active listening, team coordination and effective communication with a variety of stakeholders.

02

Relationship Management & Negotiation

Seasoned professional managing a diverse set of clients, maintaining higher client retention rates and fostering sustainable business relationships.

03

Critical Thinking and Problem Solving

Analysing business concerns, interpreting performance data and formulating feasible evidence-based solutions to align with stakeholder expectations.

04

Leadership and Teamwork

Mentored and managed multi-cultural teams handling local and international projects and supporting teams.

05

Strategic Thinking and Decision-Making

Commercial opportunity identification, assessment of alternatives while thinking differently and translating business insights into strategic recommendations. Implemented data-driven strategies; evidence shows 36× ROAS and 62% revenue growth.

06

Adaptability and Cultural Intelligence

Experienced working with different cultural teams both in Sri Lanka and New Zealand.

02Technical skills

My technical expertise

Digital marketing, data analysis, marketing technology and Artificial Intelligence (AI).

01

Digital Marketing

  • Google Ads
  • Meta Ads
  • SEO tools
  • SEMrush
  • Moz
  • Ahrefs
  • Keyword Planner
02

Data Analysis

  • Google Analytics 4
  • Google Search Console
  • Performance reporting
  • Conversion analysis
03

Marketing Technology

  • Zoho CRM
  • Go High Level
  • Canva
  • Salesforce
  • HubSpot
  • Project management tools
04

AI and Digital Tools

  • Workflow automations
  • AI-developed dashboards
  • AI-assisted reporting
03Personal learning goals

Skills in progress

Personal learning goals for the skills I’m developing — each with my current status, objective, action plan, timeline and success measure.

01

Strategic Leadership and Coaching

June 2028
  1. Current status

    Proven ability to manage smaller teams, coordinate multicultural teams and projects.

  2. Objective

    Improve my delegation, coaching, change management and high-performing skills to be able to transfer knowledge, understand the capacity of each team member, their strengths and weaknesses enabling strong strategic leadership skills.

  3. Action plan

    Facilitate a workplace improvement process, implement intentional delegation and coaching team discussions and take guidance from an experienced leader.

  4. Timeline

    June 2028

Success measure

Implement one improvement effort, record the results, and get developmental feedback from at least two other team members (colleagues or supervisors).

02

Advanced Analytics Analysis and Decision-Making

May 2027
  1. Current status

    Competent in digital campaign analysis, performance reporting and optimisations using digital marketing platforms.

  2. Objective

    Further grow skills in terms of marketing attribution, commercial forecasting and especially strategic planning based on data.

  3. Action plan

    Self-studying this advanced skill, take up an advanced analytics course and create a comprehensive performance dashboard connecting multiple marketing channels.

  4. Timeline

    May 2027

Success measure

Course completion, development of a functional dashboard and creation of two strategic recommendations with performance insights.

03

Ethical Leadership and Accountability

October 2027
  1. Current status

    Experience with client relationships, commercial responsibilities and a variety of stakeholder expectations.

  2. Objective

    Improve ethical decision-making, transparency, accountability and fairness whilst making complex leadership decisions.

  3. Action plan

    Self-directed professional ethics training, use an ethical decision-making framework to analyse two scenarios in the workplace, and discuss implications for affected stakeholders.

  4. Timeline

    October 2027

Success measure

Complete training and document two ethical decision-making reflections with options considered, stakeholder impact and lessons learned.

04

AI and Digital Strategy

June 2027
  1. Current status

    Hands-on experience with diverse emerging AI tools for marketing, analysis and creative development, workflow automations, dashboard developments and AI assistants.

  2. Objective

    With the rapid growth of cutting-edge AI technologies, it is important to be on top of the game, updated on the trends and marketing tools, to become strategic in assessing, adopting and managing digital transformation responsibly to support the organisational goals effectively.

  3. Action plan

    Take up online courses on AI automations and trends important for campaigns and operational processes. Test an AI-supported workflow, operational benefits, accuracy, risks of privacy and implementation.

  4. Timeline

    June 2027

Success measure

Develop one pilot with a 15% reduction in processing time, and complete an accuracy and responsible AI use assessment.

04Professional learning goals

Where I aim to be

Professional learning goals tied to my career vision — each with an objective, strategy, timeline and success measure.

01

Progress to Senior Strategic Leadership

2028–2029
  1. Objective

    Transition to a Senior Leadership role in Account Management, Digital Strategy within New Zealand business context.

  2. Strategy

    Enhance business planning, decision-making and team management skills; document successful business ventures and seek appropriate senior opportunities.

  3. Timeline

    2028–2029

Success measure

To produce two evidence-based strategic cases and gain employment in a position with more strategic, commercial or people leadership responsibility.

02

Build My Professional Brand & Industry Presence

2027–2028
  1. Objective

    Create a unique professional brand by showcasing my skills, accomplishments and thought leadership as a digital strategy and business leadership professional.

  2. Strategy

    Maintain a strong LinkedIn presence, connect with industry professionals, build a YouTube channel, highlight my success stories and portray case studies, take up public speaking events and portray my brand.

  3. Timeline

    2027–2028

Success measure

Publish at least two professional insights online per month, build strong industry relationships and recognition from the community and organisation teams.

03

Develop & Grow a New Zealand Professional Network

June 2027
  1. Objective

    Grow my professional profile, industry understanding and leadership network in New Zealand.

  2. Strategy

    Attend marketing, business and leadership events that enable networking and start mentoring by joining professional committees.

  3. Timeline

    June 2027

Success measure

To attend some professional networking events, collect business cards from industry professionals to connect with them and make at least 20 industry connections, and have 2–3 mentoring discussions.

04

Postgraduate Excellence & Professional Development

November 2027
  1. Objective

    To successfully complete my Master of Management at ICL Graduate Business School while improving my strategic management and leadership skills.

  2. Strategy

    Develop and follow study and assignment plans and apply theories of strategic leadership, organisational behaviour and management to real work scenarios.

  3. Timeline

    November 2027

Success measure

Achieve the qualification and provide evidence of application of academic learnings in workplace situations and learn from the experience to excel in strategic leadership.

05

Strengthen Commercial and Business Acumen

January 2028
  1. Objective

    Enhance the financial, commercial and strategic decision-making skills required for the growth and profitability of a business.

  2. Strategy

    Make use of the Master of Management learnings on leadership skills and workplace behaviour, use rational planning and digital innovation strategies and ask for advice from senior business leaders.

  3. Timeline

    January 2028

Success measure

Participate in at least one end-to-end business planning project resulting in enhanced commercial decision-making and receiving positive feedback from the management.

06

Progress towards an Executive Leadership Role

By 2031
  1. Objective

    Step into an Executive-Level role such as Director of Digital Strategy or Chief Marketing Officer to lead organisation strategy, digital transformation and sustainable business growth.

  2. Strategy

    Further develop executive leadership skills in advanced strategic management, cross-functional leadership, digital innovation and commercial decision-making. Seek regular feedback from senior management on my mentorship.

  3. Timeline

    By 2031

Success measure

Responsibility for organisational strategic direction, cross-functional team management and quantifiable business growth and overall profitability of the organisation.

05Milestones

My roadmap forward

Short-, medium- and long-term milestones — the level I’m working towards and my strategy for each.

  1. Short term · 2026–2027

    Foundation and Growth

    Drive further after successfully completing my postgraduate study to learn more skills and acquire more knowledge on the industry and New Zealand markets. Develop AI, analytical skills further and foster a wider New Zealand professional network while growing my professional brand.

  2. Medium term · 2027–2029

    Leadership and Advancement

    Move to a senior management role by managing high-performance teams and contributing to organisational strategy and business growth.

  3. Long term · 2029–2031

    Executive Leadership and Impact

    Move to Executive leadership role by leading with innovation, empathy and strategic decision-making to create organisational change and growth.

06Learning reflection

My learning reflection

In retrospect, it was a significant learning curve throughout my 12 years of experience combined with the learnings from my bachelor’s to the current Master of Management study, which has helped me to gauge my areas of strengths and areas that I need to develop further in achieving my personal and professional goals. Continuous learning and personal accountability were reinforced through various courses studied under my master’s program which inspired me to instil in my professional and personal life. Eventually, with this development plan, I plan to progress my career from delivering outstanding results to influencing organisational strategy and leading people effectively while creating a lasting positive impact.

My growth philosophy

Experience builds capability. Reflection creates direction. Purpose drives progress.

07Professional CV

My professional CV

Updated 31 October 2026